‘Butterfly’ of the Shlady website offers some useful advise for those using email marketing to promote their products.
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GMS: Underground Marketing Blog
Understanding RSS Subscriber NumbersFor many bloggers, RSS subscriber numbers are a fun and useful way to get an approximate read on how many “loyal customers” they have. For others, however, RSS numbers take on a greater significance, impacting such things as advertiser and investor relationships, as well as a web site’s perceived influence. For example, when you visit TechCrunch and note that it has north of two million RSS subscribers according to its FeedBurner chicklet, it stands to impress and make you give its articles a degree of consideration that you may not lend to web publications with a lower subscriber count.
Surf Like a Search Engine SpiderJill Kocher suggest a few ways to help you get an idea of how a search engine spider looks at your site.. fun? I’m not so sure, but valuable.. oh yes. The key thing to remember is that search engines crawlers don’t have JavaScript, CSS or cookies enabled. They can’t “see” content embedded in media files such as images, Flash, video or audio. You take all this away, and what are you left with? Plain HTML, text and links. In many cases, the entire focus of the page is rendered indecipherable, and in some cases the site isn’t even navigable. It’s an incredible illustration of the structural challenges bots (i.e. search engine robots) face when they’re crawling a site.
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