‘Butterfly’ of the Shlady website offers some useful advise for those using email marketing to promote their products.
Before we get to the list I want to briefly speak about Number 3 in this short list, which is by far the most important, remember: never bullshit your subscribers.. don’t promise to deliver when you know you can’t. I want to hammer this one home to you. Treat your subscribers right, give them good information for free and when you do pitch your products to them, make sure those products are 100% up to scratch and worth every penny spent and if you’re really cool you’ll give them MORE than the value they paid.
OK, enough ranting from me, on to Butterfly’s great tips for email marketing:
1. Campaign for the “Can Spam” Regulations
Email marketing is NOT about spamming. Do not mislead your recipients nor send information that will be of no value to them.
2. Make the recipients open your mails
Many recipients will find their Inbox loaded with tons of emails daily. Make your subject lines attractive, to-the-point and yet sufficiently informative so that recipients will open your emails. Use text symbols, space your text creatively and ask questions that will arouse strong interest.
3. Speak the Truth
Not only must you ensure truthful statements in your subject lines, your email content must only carry claims that you can subsequently honour. Never attempt to make promises you cannot keep. Make genuine and valuable offers to your recipients.
4. Not too high; not too low Discounts
Do not attempt to offer too substantial a discount such that it will eat into your profits drastically. Otherwise, your email marketing effort will be futile. Yet, you need to balance the expectation of your customers. Anything that is perceived as too little (discounts) will not attract them.
5. Bundle with some Events or Conferences
Though we encourage emails to be short and sweet, take the opportunity to throw in some Events, Conferences or Seminars that will require RSVP. With ample intervals, reminder emails may be send thereby keeping your customers in constant contact yet you will not be seen to be overly pushy.
6. Reach-out with your News
Consistently reach out to your customers or potential customers with useful information through newsletters, announcements and postcards. Do not attempt to cramp all the information you have and overload the subscribers. Keep them brief, direct and interesting.
Yes I agree, being honest with your customers is vital.
Good list. Thank you
awesome post! glad i found your site, it was on accident though =/
This is a very informative post! Keep up the good work.
Wow, this is a pretty good post. keep them up and you’ll have a subscriber for life :0
Def some good info here - keep it coming