We all know the age old debate over whether or not to put early links to the sale in a letter…
On one side, the persuasion experts say you don‘t want the prospect to jump ahead to the price before being fully accosted by the gauntlet of value building…
Basically… you don‘t want them to know it‘s $77 before hearing how it‘s worth $900… and how a similar system is sold elsewhere for $300…
The other school of thought is to get links on that page early and often…
The hope is to grab the short attention spanners and get them to the buy page before losing them for good…
Those two sides of the coin usually can‘t co-exist. Well… they can, with my method.
You use the early links (smaller fonts only) after expected triggers in the copy… But instead of leading them to the paypal page… order page… or even down to the package details or price… you have that link lead them directly to the value building.
Going back to the theoretical prospect…
You‘re ready to buy… but first you want to know how much it will cost. Well… I‘ve already shown you
