When a major chain like Domino Pizza starts utilizing the power of SEO (search engine optimization), you know it’s time to sit up and start considering what the benefits of SEO could mean for your site.

Tim McIntyre, vice president of corporate communications at Domino’s, told PR Week that the company is holding internal meetings to work out how search engine optimization could improve its image.

A recent YouTube video (which has now been removed) showing two (now ex) employees abusing customers food, has lead the chain to focus on search engineering and social media to rebuilt its damaged reputation.

Had they focused on good SEO and social media  from the beginning, perhaps they would not be in the ‘too little too late’ position they currently find themselves.