Keep in mind that every link, every word and every image within a website represent an opportunity to define your theme. By defining your theme in this context, I am suggesting that you are defining your stance as an expert or authority on a topic. Search engines are modeled on human behavior in many ways (1) they prefer to listen to specialists and experts, as noted by citation or links (2) they like popularity (link popularity) and cliques (taxonomy and citation as well as social media) and judge a website based on the character they exhibit as well as how others websites refer to the site in question and (3) they are slow to offer trust and make you earn it (just like in the real world). Similarly, search engines like people struggle to assess context from your website, if you have a dated website which was built before search engines were a major contributor to traffic and online business, chances are it is not optimized for search.
As a result, each and every thing that you do on your website either represents a missed opportunity or an opportunity to align all of the granular inconsistencies using a coherent plan and redefine the true meaning of each page to search engines. By creating consistencies in site architecture, naming conventions, sitemaps, header tags, internal links and off page inbound links to various pages, you can essentially state that THIS SUBJECT is what THIS PAGE is about vs. letting search engines decide algorithmically by default.
By doing so, you have just made the search engines job easier and provided a blueprint that they can reverse engineer based on term frequency, link weight, the link graph and off page reputation to determine which keywords are best suited to funnel traffic to each page.
I found the whole report to be top class myself. And yeah, I agree, that was rad.
Thank you much for that wonderful entry.
You are a very smart person! :)